When the bottom rumbles, the top falls.

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The news hit the world like a tsunami in the dead of night. Google Play had removed Parler from its store. The next news is that the Amazon had given Parler one week to remove all their data — apps and customer information — from their servers.

And so everybody began freaking out. 

Look, if Big Tech — in all its manifestations — decides on a shut down scenario, then two things will happen. 

One: They are cutting their own throats because stockholders will start screaming and stockbrokers will start dumping. Guess what? We’ve been seeing that with $5 billion in market cap taken from Twitter and Facebook within days.

Two: Regular folks will start building, and in many instances rebuilding, their local communities. After all, necessity is the mother of invention.

On the one hand, Failure always starts at the top. Even as it proclaims almightiness from its high perch, that perch is pointy, small, shaky, and vulnerable. It cannot be inhabited for long without support from the bottom.

On the other, Success always begins at the bottom. When the bottom rumbles, the top falls. This is as true in the workings of mankind as it is true in nature.

If Google and Amazon et. al. are that stupid, then they aren’t viable to begin with. I cannot believe they are. Then again, I could be wrong in which case Number Two above kicks in. 

In any case, I have stopped freaking out.

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